Driving home from work recently, I
couldn’t resist turning into an estate sale not far from my home “just to look”
where I found this sweet little gem of a bottle to add to my vintage
collection.
It’s an amber Orange Crush soda pop bottle
featuring the Crushy logo. Crushy, whose orange-shaped head was usually printed
in blue on signs, resembles ancient hieroglyphics or one of today’s emoticons
when printed in white on bottles such as this one.
According to http://www.collectorsweekly.com/advertising/orange-crush,
Orange Crush was invented in Chicago in 1906 and founded as Ward’s
Orange Crush in 1916, the brainchild of a California chemist named Neil Ward
and entrepreneur Clayton Howel, who had already tried to make a go of it in the
orange-soda business with Howel’s Orange Julep.
Sales of Orange Crush in the 1920s outpaced its
competitors on the back of doctors recommending orange juice as an excellent
source of Vitamin C, because the soda contained orange juice and pulp rather
than the oils of the fruit’s peel, according to the 2013 book Fizz: How
Soda Shook Up the World by Tristan Donovan.
Collectors Weekly also says from the end of World War II until the mid-1970s, Orange Crush
was sold in a new amber-colored krinkly bottle, whose dark glass was advertised
in an ACL (applied color label) on the bottle’s back as being able to “protect
the fresh fruit flavor from the harmful effects of light.”
I think it’s fantastic that this particular
bottle survived 40 to 70 years without getting chipped, cracked or broken. It
was quite dusty inside when I acquired it, leading me to think it sat on a
garage shelf for many, many years.
My earliest memories of Orange Crush have it
bottled in clear bottles of the 1970s and being poured over vanilla ice cream
by my grandfather making Orange Floats on a hot, summer day.
Those kind of memories are the type to make this
bottle “priceless” to a vintage collector such as myself.
I haven’t added to my collection for a while and
I’m not sure what made me attend this particular estate sale. I guess sometimes
our intuition takes us places we wouldn’t normally go and where there might be
a gem just waiting to be discovered. Follow your heart.